I have a confession to make. I signed up to sell Beautycounter before I even tried their products.
Beautycounter lured me into the life of sales with their strong message of education and advocacy. Their belief that each consultant has the power to share the message of safer beauty and personal care products is empowering. Their work in Washington D.C. to actually make this happen is admirable. When I heard their mission statement- “Our mission is to get safer products into the hands of everyone.”- I was sold. It is powerful in its accuracy and simplicity. How many of you know how safe the products you are putting on your body are? I wasn’t aware that the U.S. only bans 30 ingredients out of 80,000 that are used in personal products before I went to a Beautycounter social. Did you? The E.U. bans 1400 and Canada 600. This bothered our CEO Gregg Renfrew and she decided to do something about it. Beginning with a list of 1500 ingredients that Beautycounter will never use. More importantly, she along with a few other beauty industry executives are sharing the need for stronger regulations in their own industry with members of Congress. Why does this matter you ask? You could currently be slathering on known carcinogenic (cancer causing) or endocrine disrupting (hormone levels) products in the form of soap, lotion, shampoo or makeup on your body. Beautycounter helps provide alternatives that are safer and if you don’t want Beautycounter they will provide you with resources to determine what other brands might be safer. Personally, I’ve never used any safer products that perform as beautifully as Beautycounter’s do.
Another quality I enjoy about Beautycounter is that it is a B Certified Corporation which means it values people, planet and profit equally. Working for a company that believes it can help solve social problems, help the environment and voluntarily meet higher standards of transparency (you KNOW what is in BC products), accountability, and performance is inspiring.
I’m delighted to be a part of a company that values my health and wellness and provides me with the opportunity to share and educate family and friends about the products they use. I’m part of a movement through Beautycounter to educate, advocate and provide fantastic beauty and personal care products. And I like it.